Last Updated: 28 August 2024
This Privacy Policy applies to information collected by REDHEADS AUSTRALIA and its trading affiliates (Aurora Lites PTY LTD and Aurora Lites LIMITED) collectively referred to as “AURORA LITES,” “we,” “our,” or “us.” This policy governs the collection, use, and sharing of personal information through the products and services offered by AURORA LITES, including our websites, branded pages on third-party platforms (e.g., social networking services), mobile applications, and direct marketing campaigns. It also applies to offline interactions such as through our Member Services Team, events, and mobile messaging services (collectively, “AURORA LITES Services”).
By using the AURORA LITES Services, you consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy. If you do not agree with these practices, please refrain from using our Services.
1. Information Collection
Information You Provide to Us
When using our Services, you may be asked to provide personal information to access our products or services. This information may include your name, email address, telephone number, mailing address, date of birth, and demographic details. We collect this data during account creation, updates, purchases, customer support interactions, and participation in promotions or surveys.
Information from Surveys or Research
We may collect information you provide through surveys or research panels, including shopping habits, lifestyle preferences, and user-generated content.
Information from Purchases
When making a purchase, we collect payment information including credit/debit card details or other payment methods like PayPal or Apple Pay.
Information about a Third Party
You may provide information about others for purposes such as sending gifts or facilitating communication. You must obtain consent from these individuals as required by law.
Information from Social Media
If you link your social media accounts with our Services, we may receive information based on your privacy settings, including demographic details and activity data.
Automatically Collected Information
We use cookies, web beacons, pixel tags, and other technologies to collect data on your online activity and interactions with our Services. This includes your browser type, device information, IP address, and usage patterns.
Third-Party Service Providers
Our third-party service providers may use similar technologies to collect data on our behalf. We also use third-party analytics tools such as Google Analytics and Facebook Custom Audiences to track and analyse usage, and to serve targeted ads.
Information from Other Third Parties
We may obtain additional information from public databases, data aggregators, or our partners to update or supplement the information we hold about you.
2. How We Use Your Information
Customer Service and Transactions
We use your information to manage your account, process orders, provide customer support, and communicate about your interactions with our Services.
Advertising and Analytics
We use your information to personalise content and advertisements, conduct market research, and improve our Services. This includes using third-party tools for targeted advertising and analytics.
3. Sharing Of Information
With Our Affiliates
We may share your information with subsidiaries and affiliated companies for business purposes.
With Third-Party Service Providers
Your information may be shared with service providers who assist in operating our Services, such as payment processors, customer service, and delivery services.
With Other Third Parties
We may share information with sponsors, advertisers, and analytics companies for marketing and promotional purposes.
Business Transfers
In the event of a business acquisition or bankruptcy, your information may be transferred as part of the transaction.
Legal Disclosures
We may disclose your information to comply with legal obligations or to protect the rights and safety of AURORA LITES and its users.
Aggregate or Anonymous Information
We may share non-personal information with third parties for their marketing or analytics purposes.
4. Your Choices And Opt-Out
Cookies and Tracking Technologies
You can adjust your browser or device settings to manage cookies and tracking preferences. Note that disabling cookies may affect the functionality of our Services.
Marketing Communications
You may opt out of receiving marketing communications by following the unsubscribe instructions in emails or contacting us directly.
5. Children’s Privacy
We do not knowingly collect information from children under thirteen. If we learn that we have collected such information, we will take steps to delete it.
By using the Website and/or providing us with any personal information you agree that you are 15 years of age or older and acknowledge that this Privacy Policy details our collection, use, holding and disclosure of any of your personal information and you consent to our collection, use and disclosure of your sensitive information in accordance with and as set out in this Privacy Policy. If you are under 15 years of age, your parent or guardian must read and agree to this Privacy Policy on your behalf. If you provide us with the personal information of another individual, you warrant that you have informed them of this, provided this Privacy Policy to them and that you have their permission to provide their personal information to us.
6. Security Of Your Information
We use industry-standard security measures to protect your information but cannot guarantee complete security. We take reasonable steps to ensure third parties keep your information secure and use it as described in this policy.
7. Updating and/or accessing your personal information
You have the right to request access to and/or correction of your personal information at any time by contacting us. We will respond to your request within 30 days of receiving it. If we cannot fulfil your request for any reason, we will write back to you and explain why.
You have a right to see and have a copy of personal and sensitive information about you that we hold. If you are able to establish that personal or sensitive information that we hold about you is not accurate, complete and up-to-date, we will take reasonable steps to correct it so that it is accurate, complete and up-to-date. If we are unable to agree that personal or sensitive information that we hold about you is accurate, complete and up-to-date, you may ask us to place with the information a statement by you that claims that particular information is not accurate, complete and up-to-date. If you wish to exercise your rights of access and correction, you should put a written request to our Privacy Officer (details below).
8. Other Sites
Our Services may contain links to third-party sites. We are not responsible for their content or privacy practices. Please review the privacy policies of any third-party sites you visit.
9. Consent To Processing & International Transfers
By using our Services, you consent to the processing and transfer of your information to servers in other countries, including the United States, where data protection laws may differ from those in your country of residence.
10. Changes To This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of our Services indicates acceptance of these changes.
11. Contact Us / Complaints
If you have any complaints about our handling of your personal information, please submit to us your complaint by simply emailing us at the email address provided below or mailing it to our office.
Once your complaint is received, we will endeavour to investigate it and revert to you as soon as practicable, but in any event no later than 14 days.
For questions or complaints about this Privacy Policy, please contact us at:
Aurora Lites
20 Gwynne Street, Cremorne, VIC 3121, Australia
PO Box 105394, Auckland 1143, New Zealand
Nominated Privacy Officer: Nicholas Psalti
Email: hello@auroralites.com.au (Australia)
hello@auroralites.com.nz (New Zealand)
Office Hours:
- Monday to Friday: 9:00 AM to 5:00 PM (AEST)
- Closed: Saturday and Sunday
Or visit our website at auroralites.com.au and click on the Contact Us link.